{"id":1265,"date":"2025-10-16T11:52:49","date_gmt":"2025-10-16T10:52:49","guid":{"rendered":"https:\/\/goshawk-international.com\/?p=1265"},"modified":"2025-10-16T11:56:52","modified_gmt":"2025-10-16T10:56:52","slug":"casa-25","status":"publish","type":"post","link":"https:\/\/goshawk-international.com\/?p=1265","title":{"rendered":"Casa 25"},"content":{"rendered":"\n

How Radisys & Goshawk Are Bringing Purpose to Telco Innovation<\/em><\/p>\n\n\n\n

At CASA25, one of the most powerful moments came not from a flashy AI demo or a multi-million-dollar partnership, but from a simple, deeply human story: how a phone call can reconnect people who have been quietly excluded.<\/p>\n\n\n\n

Nicolai Schaettgen (Match-Maker Ventures) sat down with Ralph Page (Radisys) and Ian Buxton (Goshawk) to talk about Clarity\u2014a solution built for the one in five people currently affected by hearing loss. That number is set to rise to one in four by 2050. But this wasn\u2019t a story about technology alone. It was about impact, dignity, and connection.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\ud83d\udd0a The Problem: Everyone Deserves to Be Heard<\/h2>\n\n\n\n

Imagine this: you\u2019re 80 years old, trying to talk to your doctor. But the phone call doesn\u2019t make sense. It\u2019s muffled. It\u2019s exhausting. So you stop calling. Maybe you even stop getting your prescriptions.<\/p>\n\n\n\n

That\u2019s exactly what happened to Ralph\u2019s father.<\/p>\n\n\n\n

\u201cHe\u2019d say, \u2018I can\u2019t hear anything on this stupid phone\u2019,\u201d Ralph recalled. \u201cIt wasn\u2019t his fault. It was the phone\u2019s fault.\u201d Eventually, he stopped speaking to the triage nurse and delayed renewing his medicine\u2014because he couldn\u2019t understand the conversation.<\/p>\n\n\n\n

This is the real-world cost of hearing loss in a world that still treats phone calls as one-size-fits-all. And it\u2019s just the beginning.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\ud83d\udc42 Hearing Loss Is a Spectrum \u2014 And So Are the Challenges<\/h2>\n\n\n\n

You don\u2019t need to wear a hearing aid to have trouble hearing. Hearing issues range from mild and undiagnosed to severe and treated with cochlear implants. And even with hearing aids, conversations\u2014especially over the phone\u2014can be frustrating and tiring.<\/p>\n\n\n\n

As Ian Buxton shared, \u201cMy wife has Meniere\u2019s disorder. Even with hearing aids, she struggles. I can ask for the butter at breakfast, and she hears \u2018putter.\u2019 It\u2019s not about loudness\u2014it\u2019s about clarity.\u201d<\/p>\n\n\n\n

And when clarity is missing, it doesn\u2019t just affect understanding\u2014it affects memory, confidence, and human connection.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\ud83c\udf10 The Solution: Clarity, Delivered Through the Network<\/h2>\n\n\n\n

Goshawk\u2019s application was built to tackle this head-on. It starts with a 3-minute web-based hearing test, developed with Cambridge and Manchester Universities. This creates a unique audio profile\u2014a fingerprint of how you hear.<\/p>\n\n\n\n

Then comes the magic.<\/p>\n\n\n\n

Radisys\u2019 Clarity solution applies that profile to your phone calls in real time. Clarity uses network-based processing\u2014with more compute power and intelligence than any device.<\/p>\n\n\n\n

The result? Voice calls that are customised to your hearing, not just louder.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\ud83e\udd1d Why Radisys?<\/h2>\n\n\n\n

Radisys isn\u2019t just another CPaaS vendor. Their Engage platform is embedded in over 70% of telco IMS networks. That means they can manipulate the media directly inside the operator\u2019s infrastructure\u2014with regulatory compliance and native call handling already in place.<\/p>\n\n\n\n

So how does it work?<\/p>\n\n\n\n

The user takes the 3-minute test on a telco-branded portal. A flag is set in the operator\u2019s system. All calls are routed through Radisys\u2019 media resource function (MRF). Clarity enhances the voice stream according to the hearing profile. The call is delivered\u2014just clearer.<\/p>\n\n\n\n

\u201cIt\u2019s as simple as routing a value-added service,\u201d Ralph explained. \u201cThe only hard part? Getting the telco website updated so users can sign up!\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n

\ud83d\udca1 Telcos, Take Note: This Is Inclusion and Innovation<\/h2>\n\n\n\n

Some operators ask, \u201cHow much can I charge for this?\u201d Others see it as a feature for elder-care packages\u2014bundled with fraud prevention or wellness services.<\/p>\n\n\n\n

Either way, Clarity drives both differentiation and inclusion.<\/p>\n\n\n\n

As Ralph said, \u201cIf I tell my dad this will cost \u00a35 a month and he\u2019ll finally be able to use his phone again, he\u2019ll say yes without hesitation. The real blocker isn\u2019t the customer\u2014it\u2019s whether the operator wants to charge for it.\u201d<\/p>\n\n\n\n

And beyond consumers, the enterprise use cases are compelling:<\/p>\n\n\n\n

    \n
  • Contact centres: Improve agent hearing clarity, especially for older workers.<\/li>\n\n\n\n
  • Employee wellness: Help staff with hearing challenges stay connected and productive.<\/li>\n\n\n\n
  • Banking & retail: Keep experienced customer-facing employees after sudden hearing loss.<\/li>\n<\/ul>\n\n\n\n

    \u201cThis isn\u2019t just a disability fix,\u201d Ian added. \u201cIt\u2019s about keeping people engaged\u2014at work, with family, with life.\u201d<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    \ud83d\ude80 Enterprise Integration: A Next Frontier<\/h2>\n\n\n\n

    The panel also explored integrations into UCaaS and CCaaS platforms like Microsoft Teams or Cisco Webex. While technically possible, these platforms don\u2019t easily allow external routing. However, hybrid cloud\/telco models like Operator Connect and CCP (Cloud Connect for Partners) may offer a path forward.<\/p>\n\n\n\n

    \u201cThis is where we need help from the telecom community,\u201d Ralph admitted. \u201cThe tech is ready. But opening up the call flow is the key.\u201d<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \ud83e\uddea Proof It Works: Clinical Trials & Real-World Results<\/h2>\n\n\n\n

    Clarity isn\u2019t just a good idea\u2014it\u2019s a validated solution. Trials conducted with the All India Institute of Speech and Hearing showed significant improvement in comprehension across mild, moderate, and severe hearing loss categories.<\/p>\n\n\n\n

    Additional clinical work with university partners backs up its effectiveness\u2014and showcases how telco infrastructure can be used for real impact.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    \ud83e\udec2 A Telco That Connects Everyone<\/h2>\n\n\n\n

    Ian closed with a reminder of why this all matters:<\/p>\n\n\n\n

    \n

    \u201cA telco is about connecting people. Sharing information. Sharing love. And if that\u2019s broken\u2014if people quietly stop using the service\u2014then we\u2019ve failed. But if we can fix that? We\u2019ve done something truly meaningful.\u201d<\/p>\n\n\n\n

    <\/div>\n<\/blockquote>\n\n\n\n

    \u2705 Ready to Launch<\/h2>\n\n\n\n

    Clarity is telco-grade, clinically proven, and easy to deploy. And with Radisys expertise in media handling, it\u2019s already integrated into the heart of the telco network.<\/p>\n\n\n\n

    All that\u2019s needed now is the will to act.<\/p>\n\n\n\n

    Whether you\u2019re a telco executive, enterprise leader, or policymaker\u2014the opportunity is clear. Let\u2019s stop leaving people behind.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    \ud83d\udd17 Get Involved<\/h2>\n\n\n\n

    Radisys and Goshawk Communications are actively seeking operator partners and enterprise allies to scale Clarity across regions and platforms!<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    How Radisys & Goshawk Are Bringing Purpose to Telco Innovation At CASA25, one of the most powerful moments came not from a flashy AI demo or a multi-million-dollar partnership, but from a simple, deeply human story: how a phone call can reconnect people who have been quietly excluded. Nicolai Schaettgen (Match-Maker Ventures) sat down with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1265","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/goshawk-international.com\/index.php?rest_route=\/wp\/v2\/posts\/1265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goshawk-international.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goshawk-international.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goshawk-international.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goshawk-international.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1265"}],"version-history":[{"count":5,"href":"https:\/\/goshawk-international.com\/index.php?rest_route=\/wp\/v2\/posts\/1265\/revisions"}],"predecessor-version":[{"id":1273,"href":"https:\/\/goshawk-international.com\/index.php?rest_route=\/wp\/v2\/posts\/1265\/revisions\/1273"}],"wp:attachment":[{"href":"https:\/\/goshawk-international.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goshawk-international.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goshawk-international.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}